Marketing in China. Building reputation with social media and mobile channels

Today, a majority of Chinese people access internet with a mobile device. Wechat, with 300 million users, geo locattion, CRM and payment features has become a strategic marketing tool for Universities trying to crack the enormous potential of China. Here below is a presentation on “Reputational Campaigns in China” given at the China British Business… Continue reading Marketing in China. Building reputation with social media and mobile channels

How to Raise the Brand Awareness for Western Schools in Asia (Part 2)

Here is the second part of our series on “ How to raise brand awareness in Asia” . In the first part, we gave highlighted some characteristics of education in Asia.  In this new article, we will discover PR and marketing tactics for western schools and universities to create buzz, build a brand and a customer base in… Continue reading How to Raise the Brand Awareness for Western Schools in Asia (Part 2)

How to Raise the Brand Awareness for Western Schools in Asia (Part 1)

Here is the first part of a series on "How to raise brand awareness in Asia" which will discuss why and how Universities and schools should market themselves to the Asian community. Enjoy the reading. “Education is the great engine of personal development. It is through education that the daughter of a peasant can become… Continue reading How to Raise the Brand Awareness for Western Schools in Asia (Part 1)