A PR case study: How EASTWEST PR hatched an animal welfare story that the media didn’t want to publish

By Jim James, Founder EASTWEST PR and Host of The UnNoticed Podcast.  There are times when the media won’t be interested in your story. There are also instances when Newswires (which are professional services that send out press releases) won’t want to send out yours.  What can you do once that happens? In a recent… Continue reading A PR case study: How EASTWEST PR hatched an animal welfare story that the media didn’t want to publish

Case Study: What happens when Newswires cant help you to distribute your Press Release?

Case Study Sometimes an announcement is too sensitive for the mainstream news distribution services to be willing to issue the press release to the media. So what can an organization do to overcome this form of censorship? This study addresses a case relating to animal welfare, a large HK listed retail conglomerate and a recognized… Continue reading Case Study: What happens when Newswires cant help you to distribute your Press Release?