The 5  Reasons Why Captain Tom didn’t walk alone. 

by Jim James Managing Director EASTWEST Public Relations Group How does a single pensioner lapping his Bedfordshire garden eclipse big brands and pop stars on social media?    Captain Tom Moore has become the oldest artist to reach number one on the UK singles chart as his rendition of  ‘You’ll Never Walk Alone’  landed in the… Continue reading The 5  Reasons Why Captain Tom didn’t walk alone. 

How to get your press release noticed and read

It’s the holiday season and as a PR professional, you probably have a pile of press releases on your table to disseminate before the holiday shopping craze hits. This also means, your endeared media friends would also receive a considerable amount of press releases during the period. The next question is how to get your… Continue reading How to get your press release noticed and read

A Poor Man’s Guide to Finding Influencers.

By Mike Nelson The primary challenge of successful social media is being able to listen and communicate with the broader community. This requires knowing who your community is, and where to find them online. To do this, engaging top influencers is essential, but how do you find them? Generate top keywords Think about how the… Continue reading A Poor Man’s Guide to Finding Influencers.