Is Linkedin the key media in Asia Pacific that your public relations campaign is missing?

Is your company making the most of Linkedin for business marketing in Asia?With traditional and business media in retreat, a massive opportunity often overlooked by businesses is Linkedin. It’s treated as if it is the grey suit version of Facebook, but of course it really isn’t especially when taking into account groups and slideshare. Linkedin… Continue reading Is Linkedin the key media in Asia Pacific that your public relations campaign is missing?

SEO Best Practices For A New Website

SEO: Key Tool for Website Traffic! SEO, also known as Search Engine Optimization is a way to keep an organization’s website visible on search engines to reach their target audience. Ranking on the top of the search engine results page results in higher traffic to an organization’s website.  There are On-Page SEO practices and Off-Page… Continue reading SEO Best Practices For A New Website

LinkedIn PR Crisis Roundup

Crisis occurs when safety measures are not well taken care of. Organizations have to be prepared to take on a crisis when it occurs. Everyone would expect a big organization such as LinkedIn to have a crisis management plan in the event if their systems are being hacked. But there are also instances, where big… Continue reading LinkedIn PR Crisis Roundup

LinkedIn Acquiring SlideShare: Professionally Profound?

With LinkedIn making waves recently for its acquisition of SlideShare, LinkedIn has made it easier to share and access presentations across its own platform. As has been shown time and again, B2B marketing over LinkedIn has the most ROI, and this acquisition hammers that point home. As LinkedIn is already the social network for everything… Continue reading LinkedIn Acquiring SlideShare: Professionally Profound?

New LinkedIn Group Search: Finding Your Niche

Last week LinkedIn announced its roll out of an updated LinkedIn Group Search. What this means now is that you will be able to reach the quickly growing LinkedIn user base of over 150 million in the groups they’re already a part of. Finding and engaging your niche just got easier. Niche engagement on LinkedIn… Continue reading New LinkedIn Group Search: Finding Your Niche

Linkedin for B2B: 8 good reasons to use it

LinkedIn has become a key tool for marketing manager, head-hunters, branding manager, etc. With new features like the company profiles, the product/service pages or online job ads, LinkedIn is invaluable for getting insight into key topics, and creating opportunities to meet prospective clients and business partners. A few numbers about the platform: LinkedIn has more… Continue reading Linkedin for B2B: 8 good reasons to use it

How to use LinkedIn Today?

LinkedIn just launched its interactive news magazine called "LinkedIn Today",  a social news product for professionals. In this post, we discover why and how to use LinkedIn Today. LinkedIn Today is LinkedIn’s social news platform for professionals and its newest product. It delivers the top stories you need to know from your network and industry.… Continue reading How to use LinkedIn Today?

Government clampdown on social networking site LinkedIn in China

Social networking service LinkedIn appears to be the latest casualty in the Chinese government’s crackdown on social media sites as part of efforts to prevent protests from spreading to the P.R.C according to the Huffington Post. Hani Durzy, LinkedIn spokesman confirmed to AFP that access to the site is being blocked for some in China.… Continue reading Government clampdown on social networking site LinkedIn in China

PR Clinic Linkedin Group

PR Clinic is an information hub for B2B industry professionals to share their knowledge and insights in public relations, both traditional and online PR. Do you have a public relations problem that needs consultation? Are you boggled by social media and how to use it effectively for your PR? Do you wish there were on… Continue reading PR Clinic Linkedin Group