Marketing in China. Building reputation with social media and mobile channels

Today, a majority of Chinese people access internet with a mobile device. Wechat, with 300 million users, geo locattion, CRM and payment features has become a strategic marketing tool for Universities trying to crack the enormous potential of China. Here below is a presentation on “Reputational Campaigns in China” given at the China British Business… Continue reading Marketing in China. Building reputation with social media and mobile channels

Online Video Marketing in China, the Do’s and Don’ts

Here is an interesting article talking about the online video marketing in China and the Chinese audience with latest data. As the Julia Q. Zhu mentioned, the marketers should pay attention to the quality of the interaction when evaluating campaign progress. I think it may worth your reading, especially for the marketers in China. China’s online consumers are… Continue reading Online Video Marketing in China, the Do’s and Don’ts

Changing Role of PR in the Marketing Mix Today

In our lives, everyone cannot live without public relations. From personal life to relationships, from individual to organization, from organization to organization, from government to citizens, from country to the world, the relationships between them are all related to public relations, is a communication management. In this post we are going to explain what exactly… Continue reading Changing Role of PR in the Marketing Mix Today

Marketing: How Content Marketing Builds Trusted Relationships

In this video, C.C Chapman, co-author of Content Rules explains why content marketing is important for businesses and the role it plays in building trusted relationships. He also shares how businesses can create stories to connect with customers and stand out above the stream of content online as well as guidelines to create a successful… Continue reading Marketing: How Content Marketing Builds Trusted Relationships

APAC Digital Growth: Asia Pacific Digital Marketing Yearbook

Recently, the annual Asia Pacific Digital Marketing Yearbook by Asia Digital Marketing Association was disseminated. The report covers 14 countries’ ad expenditure, internet usage ecommerce, and APAC digital growth trends over the past year. Let’s take a look. Some topline stats on ad expenditure: Asia has 825 million internet users which is 21% of it’s population… Continue reading APAC Digital Growth: Asia Pacific Digital Marketing Yearbook

China marketing lessons: email marketing in Chinese

            In this post, we follow Michael Tsui’s excellent insights on understanding email marketing in China. The rapid development of the Chinese Internet and enormous number of Internet users (over 400 million) offer great opportunity for market growth. As often, standard rules just don’t apply in China and localization remains… Continue reading China marketing lessons: email marketing in Chinese

State of the News Media and PR Firms

The annual “State of the News Media” by the Pew Project for excellence in journalism was released yesterday. Amongst other findings in the study, was the rise of tablets and mobile devices has expedited the rise of online news, to the point where the online audience has finally surpassed print. Tom Rosenstiel, the director of… Continue reading State of the News Media and PR Firms

Follow me in the Tweetverse

Twitter is one of these must have tools when talking about social media. I stumbled upon an interesting article, which explained the dos and don’ts of the twittersphere. The article suggests that the major challenge companies face when engaging customers on a platform such as twitter is go get the right message broadcasted to the… Continue reading Follow me in the Tweetverse

Why Every Small Business Should Be Using Video Promotion by Bob Cavanaugh

I came across a very interesting article from Bob Cavanaugh as he gives very good insights on the importance for small businesses to adopt the video culture. 2010 has been the year for online videos with businesses around the world adopting this new concept and embracing the efficiency of video promotion. Bob highlights that the… Continue reading Why Every Small Business Should Be Using Video Promotion by Bob Cavanaugh