Global leader in life science analytical technologies, AB SCIEX, recently appointed EASTWEST Public Relations to manage its public relations campaign in the Asia Pacific region. The engagement is for a period of one year and involves offline and online PR strategies. AB SCIEX sees tremendous potential in helping customers in APAC, particularly in China, the… Continue reading AB SCIEX Appoints EASTWEST PR
Irdeto has set out to develop a model that describes today’s media consumers. It started with the simple idea that everyone has a different relationship to video. Some people are too busy to consume video or make a conscious choice to minimize its usage or exclude it from their lives, while others love it and… Continue reading What Media Archetype Are You?
Once again you booked a booth at a tradeshow but visitors were more interested in your competitors’ news and not so many journalists showed up at your conference. In this post we will explain how to use a simple and affordable tool that can avoid this kind of sad situation. By getting the attention of… Continue reading Using Google AdWords to Generate Leads