How to get your press release noticed and read

It’s the holiday season and as a PR professional, you probably have a pile of press releases on your table to disseminate before the holiday shopping craze hits. This also means, your endeared media friends would also receive a considerable amount of press releases during the period. The next question is how to get your… Continue reading How to get your press release noticed and read

How to Leverage Social Media for Public Relations Success: Part II

Social Media & Media Relations In my previous posting, we discussed on how Social Media Participation is Crucial for Public Relations and how it has revolutionized the means on how organizations can communicate with their audiences. We tapped into insights on Asia’s Social Media Growth to gather feedback on the reception of Social Media and… Continue reading How to Leverage Social Media for Public Relations Success: Part II

EASTWEST’s Traditional PR Services in China

EASTWEST has updated their Traditional PR services with a video describing three of our most popular services: Media Relations, Corporate Communication and Media Training. Watch the video below or go to our Traditional PR Services page at www.eastwestpr.com/traditional   Our LinkedIn page was updated as well. Check it out here and make sure to Follow… Continue reading EASTWEST’s Traditional PR Services in China

Using Google AdWords to Generate Leads

Once again you booked a booth at a tradeshow but visitors were more interested in your competitors’ news and not so many journalists showed up at your conference. In this post we will explain how to use a simple and affordable tool that can avoid this kind of sad situation. By  getting the attention of… Continue reading Using Google AdWords to Generate Leads