2012 U.S. Presidential Debate Winner: Twitter

Among hundreds of social media platforms, Twitter is one of the top 10 most visited websites on the Internet with a worldwide popularity of over 500 million active users by 2012. While it generates over 340 million tweets daily, Twitter is playing a very influential role in people’s social life, in the media industry and… Continue reading 2012 U.S. Presidential Debate Winner: Twitter

Crisis Management: Comparing Asia and the West

The Need for Tailored Crisis Solutions In my previous posting, we spoke about Asia’s Social Media Growth and Asia’s rapid consumption of social media. While social media is a powerful tool that brand advertisers leverage upon, they must be constantly aware that social media presents itself as a double edged sword. Being an effective symmetric… Continue reading Crisis Management: Comparing Asia and the West

Best Marketing Ads in China For 2011

Thoughtful China is a weekly talk show about the state of marketing, public relations and the media in China. Run by the Thoughtful Media Group and produced by Normandy Madden, former Managing Director of AdAge China, Thoughtful China looks at rapidly evolving marketing and media landscape is changing in China. With a weekly line up thought leaders… Continue reading Best Marketing Ads in China For 2011

Sina Weibo on The Economist

The Economist The Economist, the English-language weekly news and international affairs publication, largely renowned as the leading news magazine which strives to take part in the severe contest for pressing forward human intelligence against ignorance, seems to start recognize the phenomenal Chinese microblog server Sina Weibo. On one of the articles on its June 18th,… Continue reading Sina Weibo on The Economist

APAC Digital Growth: Asia Pacific Digital Marketing Yearbook

Recently, the annual Asia Pacific Digital Marketing Yearbook by Asia Digital Marketing Association was disseminated. The report covers 14 countries’ ad expenditure, internet usage ecommerce, and APAC digital growth trends over the past year. Let’s take a look. Some topline stats on ad expenditure: Asia has 825 million internet users which is 21% of it’s population… Continue reading APAC Digital Growth: Asia Pacific Digital Marketing Yearbook

A Case Study on SEO from Sina Weibo

According to a case study on Sina Weibo SEO, ‘Take the shot and save our senior single ladies”, a user on Sina Weibo, dramatically got more than 6000 fans within 2 days. ‘Take the shot’ is certainly neither a super star nor a professional blogger. But as a John or Mary in China, how can… Continue reading A Case Study on SEO from Sina Weibo

Weibo Twitter – Sina to Internationalize Weibo

      Weibo Twitter? Sina Weibo Twitter? Hard to guess what is going to be the name of the international interface of the 140 million users Chinese microblog? Even before the launch of the English version of  Sina Weibo (, some non-Chinese speaking celebrities have already jumped on the boat. Tom Cruise, Bill Gates,… Continue reading Weibo Twitter – Sina to Internationalize Weibo

Morgan Cars Shown at British Ambassador’s Residence in Beijing

  To commemorate the Royal Wedding on April 29, 2011, EASTWEST PR Director Jim James was invited to showcase his Morgan Roadster at the British Ambassador’s residence in Beijing. People flocked from all over to take pictures in front of the spectacular piece of auto engineering that can go from 0-60 MPH in 5 seconds flat.… Continue reading Morgan Cars Shown at British Ambassador’s Residence in Beijing

How to add videos on Twitter

The chinese equivalent of Twitter, Sina Weibo, has been equiped with a video feature since many years. It is possible now to do it with our Western favourite microblogging application. Let’s find out how to add videos in Twitter. If you’d like to share a photo or video on Twitter, it must first be uploaded… Continue reading How to add videos on Twitter

2010’s Top 10 Buzzwords for China’s Telecom Industry

China Academy of Telecommunication Research of MIIT recently published an article on China’s top 10 telecom buzzwords for 2010. Below are the selections. We translated and included some of their accompanying information. 1. Tri-network integration The tri-network integration is the integration of telecom, radio and TV, and Internet. After the integration, customers may use phones,… Continue reading 2010’s Top 10 Buzzwords for China’s Telecom Industry