Facebook Engagement Best Practices

Over the years, social media has become increasingly important for many industries, including the field of Public Relations across Asia. As Dickson highlighted in his previous posting on leveraging social media, social media is one of the most essential tools any PR professional should include in their toolkit.  In fact, Facebook has become one of… Continue reading Facebook Engagement Best Practices

Hosting A Web Seminar: Best Practices And Tips

Hosting Webinars: Effective Communication Tools With the growing trend of telecommuting via social media networks, more companies are also seeking for more effective ways in communicating with one another. In my previous post, I discussed about hosting a virtual event,that is currently known as one of the most cost-effective marketing strategy for companies.  Today, let’s… Continue reading Hosting A Web Seminar: Best Practices And Tips

Chinese Video Marketing Best Practices

Video is increasingly becoming the way to catch and keep a user’s attention on the internet. But it’s one thing to make a video that’s internet ready and entirely another to have that video be popular or even go viral. This becomes even more of a challenge in China as new issues arise: What if… Continue reading Chinese Video Marketing Best Practices

LinkedIn Acquiring SlideShare: Professionally Profound?

With LinkedIn making waves recently for its acquisition of SlideShare, LinkedIn has made it easier to share and access presentations across its own platform. As has been shown time and again, B2B marketing over LinkedIn has the most ROI, and this acquisition hammers that point home. As LinkedIn is already the social network for everything… Continue reading LinkedIn Acquiring SlideShare: Professionally Profound?

B2B Marketers Using Social Media: 2012 Trends

In a report issued by the Social Media Examiner, 2012 shows a growing trend of B2B marketers not only adopting social media but innovating and advancing its uses. One of the most telling statistics is that this year, over 93% of B2B marketers say they are use social media to market their business, up from… Continue reading B2B Marketers Using Social Media: 2012 Trends

New LinkedIn Group Search: Finding Your Niche

Last week LinkedIn announced its roll out of an updated LinkedIn Group Search. What this means now is that you will be able to reach the quickly growing LinkedIn user base of over 150 million in the groups they’re already a part of. Finding and engaging your niche just got easier. Niche engagement on LinkedIn… Continue reading New LinkedIn Group Search: Finding Your Niche

Digital PR Services In China

Check out the video below about Digital PR Services in China. Digital PR Services are the application of Public Relations strategy on the digital space. Digital PR can help you or your brand get noticed online which can increase traffic to your website and help develop your brand’s reputation. Services such as Search Engine Optimization… Continue reading Digital PR Services In China

Youku Buys Tudou: What That Means For PR In China

Youku and Tudou recently announced their  impending partnership where Youku will buy out Tudou for over $1bn. This consolidation is simply one of the many indicators of China organizing its businesses to better compete globally. But what does this all mean for the Online Video landscape, and more importantly the practice of Public Relations, in China?… Continue reading Youku Buys Tudou: What That Means For PR In China

Best Marketing Ads in China For 2011

Thoughtful China is a weekly talk show about the state of marketing, public relations and the media in China. Run by the Thoughtful Media Group and produced by Normandy Madden, former Managing Director of AdAge China, Thoughtful China looks at rapidly evolving marketing and media landscape is changing in China. With a weekly line up thought leaders… Continue reading Best Marketing Ads in China For 2011

Weibo For B2B Businesses

Already familiar with Sina Weibo? Want to know how it can be used to help your business grow in China or Weibo Services? Check out this screencast on how to use Weibo for B2B business, written by Kelvin and Nicole and presented by Daniel. Want to know more? Have a question? Leave us a comment… Continue reading Weibo For B2B Businesses