Online Video Marketing in China, the Do’s and Don’ts

Here is an interesting article talking about the online video marketing in China and the Chinese audience with latest data. As the Julia Q. Zhu mentioned, the marketers should pay attention to the quality of the interaction when evaluating campaign progress. I think it may worth your reading, especially for the marketers in China. China’s online consumers are… Continue reading Online Video Marketing in China, the Do’s and Don’ts

Chinese Video Marketing Best Practices

Video is increasingly becoming the way to catch and keep a user’s attention on the internet. But it’s one thing to make a video that’s internet ready and entirely another to have that video be popular or even go viral. This becomes even more of a challenge in China as new issues arise: What if… Continue reading Chinese Video Marketing Best Practices

Youku Buys Tudou: What That Means For PR In China

Youku and Tudou recently announced their  impending partnership where Youku will buy out Tudou for over $1bn. This consolidation is simply one of the many indicators of China organizing its businesses to better compete globally. But what does this all mean for the Online Video landscape, and more importantly the practice of Public Relations, in China?… Continue reading Youku Buys Tudou: What That Means For PR In China

Best Marketing Ads in China For 2011

Thoughtful China is a weekly talk show about the state of marketing, public relations and the media in China. Run by the Thoughtful Media Group and produced by Normandy Madden, former Managing Director of AdAge China, Thoughtful China looks at rapidly evolving marketing and media landscape is changing in China. With a weekly line up thought leaders… Continue reading Best Marketing Ads in China For 2011

Cards Asia 2011 Remains the Preferred Platform for the Latest in Smart Payments, Smart Technologies

The 16th edition of Cards Asia took place from April 13 – 15, 2011. The exhibition, held in Suntec Convention Centre in Singapore, saw over 200 exhibitors from more than 20 countries introducing and sourcing new applications and solutions on smart cards and payments. EASTWEST Public Relations was appointed by Terrapinn as the official PR agency… Continue reading Cards Asia 2011 Remains the Preferred Platform for the Latest in Smart Payments, Smart Technologies

State of the News Media and PR Firms

The annual “State of the News Media” by the Pew Project for excellence in journalism was released yesterday. Amongst other findings in the study, was the rise of tablets and mobile devices has expedited the rise of online news, to the point where the online audience has finally surpassed print. Tom Rosenstiel, the director of… Continue reading State of the News Media and PR Firms

Online video statistics

In December 2010,  88.6 million people watched watched online video on an average day, up 32 percent from December 2009. A research conducted by Forbes found out that  59 % of senior executives prefer to watch video instead of reading text, if both are available on the same page. 80% of executives are watching more online… Continue reading Online video statistics

Uvouch for it…8900 views in 3 weeks

Uvouch.com features a powerful user-driven search engine that scours the web for the videos and websites. It has a dynamic web 2.0 interface that allows instant addition of videos and website links, which can be organized using type (public or private), tags and categories. With Uvouch.com, users can: Discuss opinions and socialise with other Uvouch.com… Continue reading Uvouch for it…8900 views in 3 weeks

Online video, the rising network force

There are many applications to the use of online videos as part of a business and marketing strategy. Companies are looking more and more into videos to reach out to staff and partners who are not at the same location. Companies these days are looking at videos for example, to enhance communication between the management… Continue reading Online video, the rising network force

Online video sees 47 percent view growth in 2010

The total number of views for professionally produced video hosted by online and multi platform media brands has grown 47.1 percent last year reaching 72.3 billion. According to   AccuStream Research, two primary factors drove growth last year: the popularity of viewing long-form video, with more than 10 billion views, making up 14.5 percent of… Continue reading Online video sees 47 percent view growth in 2010