This guest post is by Ving Chou of VC Marketing. No matter how small or large your company is, Public Relations (PR) is an important tool for any business to stay competitive in any industry sector. Businesses may either prefer to keep their marketing and public relations in-house, use an external PR agency or use… Continue reading 8 Reasons Why You Should Use a PR Agency
This week’s ‘Masterclass’ FAQ asks, “How do you evaluate a PR agency?” In the video Jim James Director of EASTWEST PR sites a few methods of evaluation that need to be taken into account . Firstly you have to assess the agencies capabilities. Can they match up to your demands? Secondly, what is their cost?… Continue reading Public Relations FAQ – How do You Evaluate a PR Agency?
This week’s ‘Masterclass’ FAQ question asks, “Is it better to work in house or in an agency?” Jim James Director at EASTWEST PR lists the pros and cons that will ensure your final decision is an informed one. You can watch our video here, on iTunes, or at www.eastwestpr.tv and If you enjoyed it please rate it… Continue reading Public Relations FAQ – Is it Better to work In House or in an Agency?
This week’s ‘Masterclass’ FAQ question asks, “Who should I talk to about a career in pr?” Jim James Director at EASTWEST PR guides you towards the right people to talk to about a job in PR. No matter how informative these FAQ’s are there is always somebody else you can talk to. Jim cites Career… Continue reading Public Relations FAQ – Who Should I Talk To About a Career In PR
This week’s ‘Masterclass’ FAQ question asks, “When in your business lifecycle should you hire an external PR agency?” Jim James Director at EASTWEST PR lets you know. Ultimately, you have to be able to afford one. Once you can afford it, there is no set time. You simply have to ensure there are genuine benefits… Continue reading Public Relations FAQ – When in your Business Lifecycle Should you Hire an External PR Agency?