Weibo For B2B Businesses

Already familiar with Sina Weibo? Want to know how it can be used to help your business grow in China or Weibo Services? Check out this screencast on how to use Weibo for B2B business, written by Kelvin and Nicole and presented by Daniel. Want to know more? Have a question? Leave us a comment… Continue reading Weibo For B2B Businesses

Public Relations Career In Beijing Going Down The Toilet?

Joking aside, boss Jim James talks from the toilet about joining the EASTWEST PR team in Beijing. There are opportunities for you here. We are looking for driven, dedicated people who want to have a brilliant career in public relations. Don’t let your boss take the piss and flush your career away. Join EASTWEST Public… Continue reading Public Relations Career In Beijing Going Down The Toilet?

Avnet TS gets Visibility on Chinese video networks

http://player.youku.com/player.php/sid/XMjEyMDIyMjYw/v.swf Foreign companies doing business in China want to take advantage of the huge popularity of Chinese social media to increase their online visibility and improve brand awareness. One of the most popular is a video network called Youku.com with tens of thousands of videos submitted on a daily basis. In terms of user time… Continue reading Avnet TS gets Visibility on Chinese video networks

90% of social media users in China are "lurkers"

In most online communities, there exists the 1% rule or the 90-9-1 principle, which states that only 1% of users contribute content on the internet, 9% of users edit or modify content, and 90% of users are "lurkers" who read, observe, but don’t contribute content. As social media is becoming an increasingly important channel for… Continue reading 90% of social media users in China are "lurkers"