90% of social media users in China are "lurkers"

In most online communities, there exists the 1% rule or the 90-9-1 principle, which states that only 1% of users contribute content on the internet, 9% of users edit or modify content, and 90% of users are "lurkers" who read, observe, but don’t contribute content. As social media is becoming an increasingly important channel for… Continue reading 90% of social media users in China are "lurkers"

Spirit of Enterprise Selects EASTWEST to Promote Singapore Initiatives

Spirit of Enterprise (SOE), a non-profit organisation dedicated to promoting entrepreneurial spirit in Singapore, has selected EASTWEST Public Relations as its partner PR agency. EASTWEST will work with SOE for one year to help drive an awareness campaign on SOE programmes in Singapore. EASTWEST is tasked to promote SOE’s anchor programme, the annual Spirit of… Continue reading Spirit of Enterprise Selects EASTWEST to Promote Singapore Initiatives