How to Raise the Brand Awareness for Western Schools in Asia (Part 2)

Here is the second part of our series on “ How to raise brand awareness in Asia” . In the first part, we gave highlighted some characteristics of education in Asia.  In this new article, we will discover PR and marketing tactics for western schools and universities to create buzz, build a brand and a customer base in… Continue reading How to Raise the Brand Awareness for Western Schools in Asia (Part 2)

Chinese Whispers – Getting Grips with China’s Media

China is home to 1.3 billion people and is an economic powerhouse of the world. There are many opportunities for business to expand into this unknown territory. Setting out a clear, regulated and effective communication plan will ultimately secure international companies a place in this competitive and rewarding market. The media channels in China are… Continue reading Chinese Whispers – Getting Grips with China’s Media

Chinese Video Marketing Best Practices

Video is increasingly becoming the way to catch and keep a user’s attention on the internet. But it’s one thing to make a video that’s internet ready and entirely another to have that video be popular or even go viral. This becomes even more of a challenge in China as new issues arise: What if… Continue reading Chinese Video Marketing Best Practices

Link Building, Search Engine Optimisation & Morgan Cars China

Today we’ll take a look at how the process of link building can be used as a marketing strategy of sorts within search engine optimisation (SEO) and how it can improve the visibility of a website in search engine results.  Search engine optimisation is the process of improving the visibility of a website or a… Continue reading Link Building, Search Engine Optimisation & Morgan Cars China

Weibo For Business To Launch New Features

Sina Weibo is one of the most popular social media services in China, used by more than 300 million people at the end of February, 2012. Following the opening of Weibo for Business in June 2011, over 130 thousand companies have registered their Weibo account for digital marketing. At the end of this March, Sina… Continue reading Weibo For Business To Launch New Features

Best Marketing Ads in China For 2011

Thoughtful China is a weekly talk show about the state of marketing, public relations and the media in China. Run by the Thoughtful Media Group and produced by Normandy Madden, former Managing Director of AdAge China, Thoughtful China looks at rapidly evolving marketing and media landscape is changing in China. With a weekly line up thought leaders… Continue reading Best Marketing Ads in China For 2011

Weibo For B2B Businesses

Already familiar with Sina Weibo? Want to know how it can be used to help your business grow in China or Weibo Services? Check out this screencast on how to use Weibo for B2B business, written by Kelvin and Nicole and presented by Daniel. Want to know more? Have a question? Leave us a comment… Continue reading Weibo For B2B Businesses

Public Relations Agency Billing FAQs

Jim James, director at EASTWEST Public Relations answers your public relations agency billing questions. How is billing normally handled in a public relations agency? There are five questions Jim answers in all: How does an agency calculate fees for their services? The three major fees are time, deliverables and third-party expenses. What is the difference… Continue reading Public Relations Agency Billing FAQs

The Benefits Of Sina Weibo Enterprise Verification

Sina Weibo, also known as The Chinese Twitter, seems to be swiftly overtaking other popular microblogging services around the world. With new features seemingly being released weekly, the newest round comes in the form of corporate verification. Previously, it didn’t matter if the account was representing a person or a company, there was only one… Continue reading The Benefits Of Sina Weibo Enterprise Verification

Public Relations Career In Beijing Going Down The Toilet?

Joking aside, boss Jim James talks from the toilet about joining the EASTWEST PR team in Beijing. There are opportunities for you here. We are looking for driven, dedicated people who want to have a brilliant career in public relations. Don’t let your boss take the piss and flush your career away. Join EASTWEST Public… Continue reading Public Relations Career In Beijing Going Down The Toilet?