Imagine beinglost in an unfamiliar place, with only your will and determination to get out of it - that was how it felt when I entered the PR industry, or rather the working life for the first time. Time…
The New Age of PR in China A look into Morgan cars’ China approach Undeniably, traditional public relations still occupy its position among mass medium today, despite the shrinking benefits in print industry in recent years. However, the rising…
It’s the holiday season and as a PR professional, you probably have a pile of press releases on your table to disseminate before the holiday shopping craze hits. This also means, your endeared media friends would also receive a considerable amount of press releases during the period. The next question is how to get your press release noticed and read instead of others’.
Crisis occurs when safety measures are not well taken care of. What happens when an organization liked LinkedIn gets hit with a PR crisis?
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What does Youku buying Tudou, a Chinese Online Video giant mean for the Online Video landscape, and more importantly the practice of Public Relations, in China?
On February 29 through March 1 2012 there was a workshop presented by Verne Harnish in Beijing called Mastering The Rockefeller Habits. The EASTWEST team attended and gained some insights into what makes a good business great and keeps them that way.
Dick van Motman, Kevin Lee, Ng Fan, and Lo Sheung Yan, creative directors or CEOs of ad agencies in China discuss China's best ads.
Already familiar with Weibo? Want to know how it can be used to help your business grow in China? Check out this screencast on how to use Weibo for B2B business, written by Kelvin and Nicole and presented by Daniel.
In this video interview, Laura Fitton, founder of Oneforty, inbound marketing evangelist at HubSpot and co-author of Twitter for dummies gives some great insights into how you can use Twitter to connect with your audience, even offline.