Travel in the Time of Corona

What’s the outlook for China luxury hospitality in a post-pandemic world?               Download this informative report from Katana Creative Media, by clicking the button below.   KCM is a Creative Brand agency with offices in London, Beijing and Tokyo.   You can visit their website here: www.KatanaLondon.com Read the Report

The 5  Reasons Why Captain Tom didn’t walk alone. 

by Jim James Managing Director EASTWEST Public Relations Group How does a single pensioner lapping his Bedfordshire garden eclipse big brands and pop stars on social media?    Captain Tom Moore has become the oldest artist to reach number one on the UK singles chart as his rendition of  ‘You’ll Never Walk Alone’  landed in the… Continue reading The 5  Reasons Why Captain Tom didn’t walk alone. 

My maiden experience (thus far) in the PR industry

  Imagine beinglost in an unfamiliar place, with only your will and determination to get out of it – that was how it felt when I entered the PR industry, or rather the working life for the first time. Time flies and it’s already been a month since I’ve transited from a fresh university graduate… Continue reading My maiden experience (thus far) in the PR industry

The New Age of PR in China – Integrated, Fast, Proactive

  The New Age of PR in China  A look into Morgan cars’ China approach Undeniably, traditional public relations still occupy its position among mass medium today, despite the shrinking benefits in print industry in recent years. However, the rising and booming of social media in China has developed far beyond everyone’s expectations, which also… Continue reading The New Age of PR in China – Integrated, Fast, Proactive

How to get your press release noticed and read

It’s the holiday season and as a PR professional, you probably have a pile of press releases on your table to disseminate before the holiday shopping craze hits. This also means, your endeared media friends would also receive a considerable amount of press releases during the period. The next question is how to get your… Continue reading How to get your press release noticed and read

LinkedIn PR Crisis Roundup

Crisis occurs when safety measures are not well taken care of. Organizations have to be prepared to take on a crisis when it occurs. Everyone would expect a big organization such as LinkedIn to have a crisis management plan in the event if their systems are being hacked. But there are also instances, where big… Continue reading LinkedIn PR Crisis Roundup

EASTWEST PR Makes Partnership With Oriella PR Network

From March 13, 2012 forward, EASTWEST PR is a member of Oriella PR Network, a global alliance of leading independent communications firms. EASTWEST PR is now connected to other agencies around the world with in Oriella, which is affiliated with 16 agencies across 23 countries. Being part of this global network allows EASTWEST to better… Continue reading EASTWEST PR Makes Partnership With Oriella PR Network

Youku Buys Tudou: What That Means For PR In China

Youku and Tudou recently announced their  impending partnership where Youku will buy out Tudou for over $1bn. This consolidation is simply one of the many indicators of China organizing its businesses to better compete globally. But what does this all mean for the Online Video landscape, and more importantly the practice of Public Relations, in China?… Continue reading Youku Buys Tudou: What That Means For PR In China

Verne Harnish In Beijing: Boosting Your Business With The Rockefeller Habits Workshop

On February 29 through March 1 2012 there was a workshop presented by Verne Harnish in Beijing called Mastering The Rockefeller Habits organized in part by EO Beijing, Agenda Magazine and EASTWEST Public Relations. This workshop wasn’t like most and that is because of the speaker: Verne Harnish, founding member of the Entrepreneur’s Organization over 20 years ago came… Continue reading Verne Harnish In Beijing: Boosting Your Business With The Rockefeller Habits Workshop