90% of social media users in China are "lurkers"

In most online communities, there exists the 1% rule or the 90-9-1 principle, which states that only 1% of users contribute content on the internet, 9% of users edit or modify content, and 90% of users are "lurkers" who read, observe, but don’t contribute content. As social media is becoming an increasingly important channel for… Continue reading 90% of social media users in China are "lurkers"