Weibo For B2B Businesses

Already familiar with Sina Weibo? Want to know how it can be used to help your business grow in China or Weibo Services? Check out this screencast on how to use Weibo for B2B business, written by Kelvin and Nicole and presented by Daniel. Want to know more? Have a question? Leave us a comment… Continue reading Weibo For B2B Businesses

PR FAQs Reaches Over 2000 Viewers On iTunes

Back in August EASTWEST Public Relations started filming, editing and publishing their videocast, Public Relations FAQs. In just a few short months the show, syndicated on iTunes as a video podcast, has garnered more than 2,400 viewers. Check out the stats below: This leads us to believe that iTunes can be an effective platform to promote… Continue reading PR FAQs Reaches Over 2000 Viewers On iTunes

Public Relations Candidates FAQs

This set of Public Relations FAQs, answered by director at EASTWEST PR Jim James covers some questions candidates might have after joining an agency or deciding which agency to join. These public relations new hire questions are timeless – they were relevant 20 years go and will relevant 20 years from now. The questions and… Continue reading Public Relations Candidates FAQs

Public Relations Agency Billing FAQs

Jim James, director at EASTWEST Public Relations answers your public relations agency billing questions. How is billing normally handled in a public relations agency? There are five questions Jim answers in all: How does an agency calculate fees for their services? The three major fees are time, deliverables and third-party expenses. What is the difference… Continue reading Public Relations Agency Billing FAQs

Public Relations FAQ – How do You Evaluate a PR Agency?

This week’s ‘Masterclass’ FAQ asks, “How do you evaluate a PR agency?” In the video Jim James Director of EASTWEST PR sites a few methods of evaluation that need to be taken into account . Firstly you have to assess the agencies capabilities. Can they match up to your demands? Secondly, what is their cost?… Continue reading Public Relations FAQ – How do You Evaluate a PR Agency?

Public Relations FAQ – Is it Better to work In House or in an Agency?

  This week’s ‘Masterclass’ FAQ question asks, “Is it better to work in house or in an agency?” Jim James Director at EASTWEST PR lists the pros and cons that will ensure your final decision is an informed one. You can watch our video here, on iTunes, or at  www.eastwestpr.tv  and If you enjoyed it please rate it… Continue reading Public Relations FAQ – Is it Better to work In House or in an Agency?

Public Relations FAQ – Who Should I Talk To About a Career In PR

 This week’s ‘Masterclass’ FAQ question asks, “Who should I talk to about a career in pr?” Jim James Director at EASTWEST PR guides you towards the right people to talk to about a job in PR. No matter how informative these FAQ’s are there is always somebody else you can talk to. Jim cites Career… Continue reading Public Relations FAQ – Who Should I Talk To About a Career In PR

Public Relations FAQ – When in your Business Lifecycle Should you Hire an External PR Agency?

This week’s ‘Masterclass’ FAQ question asks, “When in your business lifecycle should you hire an external PR agency?” Jim James Director at EASTWEST PR lets you know. Ultimately, you have to be able to afford one. Once you can afford it, there is no set time. You simply have to ensure there are genuine benefits… Continue reading Public Relations FAQ – When in your Business Lifecycle Should you Hire an External PR Agency?

Video Blogging – Finding the Perfect Video Host

Finding the correct video hosting site can be a testing task. There are so many out there and if, like me, you have very little previous experience in this feild, it is made even harder. At EASTWEST PR we have recently set up www. eastwestpr.tv on which there are numerous videos with different purposes. The most recent one… Continue reading Video Blogging – Finding the Perfect Video Host

Public Relations FAQs – When Is The Right Time To Apply For A Job In PR

This week’s ‘Masterclass’ FAQ is a question asked by somebody looking for a job in PR. They ask, when is the best time to start looking for a job in Public Relations? In just over a minute Jim James Director of EASTWEST PR gives 3 answers, invaluable to any budding PR employee. His message is… Continue reading Public Relations FAQs – When Is The Right Time To Apply For A Job In PR