Public Relations Career In Beijing Going Down The Toilet?

Joking aside, boss Jim James talks from the toilet about joining the EASTWEST PR team in Beijing. There are opportunities for you here. We are looking for driven, dedicated people who want to have a brilliant career in public relations. Don’t let your boss take the piss and flush your career away. Join EASTWEST Public… Continue reading Public Relations Career In Beijing Going Down The Toilet?

A Case Study on SEO from Sina Weibo

According to a case study on Sina Weibo SEO, ‘Take the shot and save our senior single ladies”, a user on Sina Weibo, dramatically got more than 6000 fans within 2 days. ‘Take the shot’ is certainly neither a super star nor a professional blogger. But as a John or Mary in China, how can… Continue reading A Case Study on SEO from Sina Weibo

90% of social media users in China are "lurkers"

In most online communities, there exists the 1% rule or the 90-9-1 principle, which states that only 1% of users contribute content on the internet, 9% of users edit or modify content, and 90% of users are "lurkers" who read, observe, but don’t contribute content. As social media is becoming an increasingly important channel for… Continue reading 90% of social media users in China are "lurkers"