How to get your press release noticed and read

It’s the holiday season and as a PR professional, you probably have a pile of press releases on your table to disseminate before the holiday shopping craze hits. This also means, your endeared media friends would also receive a considerable amount of press releases during the period. The next question is how to get your… Continue reading How to get your press release noticed and read

Why media-PR agency camaraderie is vital

Public Relations word cloud written on a chalkboard

“There is only one thing in the world worse than being talked about, and that is not being talked about” ~ Oscar Wilde The dictum cited above is true today as when it was first expressed. Try as one might, it is very hard to imagine the media without public relations agencies and vice versa.… Continue reading Why media-PR agency camaraderie is vital

Unlocking Business Through Socialized New Media

While people are preparing for an immiment and final conclusion of the world we are living in, social media is getting to the most flourishing time since its birth. Here let’s take a quick look at how it is impacting modern business. In China, new media has become the most powerful media with the fastest… Continue reading Unlocking Business Through Socialized New Media

How to Raise the Brand Awareness for Western Schools in Asia (Part 1)

Here is the first part of a series on "How to raise brand awareness in Asia" which will discuss why and how Universities and schools should market themselves to the Asian community. Enjoy the reading. “Education is the great engine of personal development. It is through education that the daughter of a peasant can become… Continue reading How to Raise the Brand Awareness for Western Schools in Asia (Part 1)

Chinese Whispers – Getting Grips with China’s Media

China is home to 1.3 billion people and is an economic powerhouse of the world. There are many opportunities for business to expand into this unknown territory. Setting out a clear, regulated and effective communication plan will ultimately secure international companies a place in this competitive and rewarding market. The media channels in China are… Continue reading Chinese Whispers – Getting Grips with China’s Media

Changing Role of PR in the Marketing Mix Today

In our lives, everyone cannot live without public relations. From personal life to relationships, from individual to organization, from organization to organization, from government to citizens, from country to the world, the relationships between them are all related to public relations, is a communication management. In this post we are going to explain what exactly… Continue reading Changing Role of PR in the Marketing Mix Today

How to Leverage Social Media for Public Relations Success: Part II

Social Media & Media Relations In my previous posting, we discussed on how Social Media Participation is Crucial for Public Relations and how it has revolutionized the means on how organizations can communicate with their audiences. We tapped into insights on Asia’s Social Media Growth to gather feedback on the reception of Social Media and… Continue reading How to Leverage Social Media for Public Relations Success: Part II

SEO Best Practices For A New Website

SEO: Key Tool for Website Traffic! SEO, also known as Search Engine Optimization is a way to keep an organization’s website visible on search engines to reach their target audience. Ranking on the top of the search engine results page results in higher traffic to an organization’s website.  There are On-Page SEO practices and Off-Page… Continue reading SEO Best Practices For A New Website

How to Host A Virtual Event

Hosting Virtual Event: The new digital alternative With the digitization of almost everything in today’s modern society even in Public Relations, we observed more companies are considering hosting a virtual event rather than the traditional way of communicating to their audience. The use of social media, especially in Asia, has seen many preferring the use… Continue reading How to Host A Virtual Event