SEO Best Practices For A New Website

SEO: Key Tool for Website Traffic! SEO, also known as Search Engine Optimization is a way to keep an organization’s website visible on search engines to reach their target audience. Ranking on the top of the search engine results page results in higher traffic to an organization’s website.  There are On-Page SEO practices and Off-Page… Continue reading SEO Best Practices For A New Website

Link Building, Search Engine Optimisation & Morgan Cars China

Today we’ll take a look at how the process of link building can be used as a marketing strategy of sorts within search engine optimisation (SEO) and how it can improve the visibility of a website in search engine results.  Search engine optimisation is the process of improving the visibility of a website or a… Continue reading Link Building, Search Engine Optimisation & Morgan Cars China

Baidu adjusted search algorithm by integrating micro-blog content

Google and Bing have already claimed that they considered the links from Twitter. It won’t be too long before we hear Baidu is also considering links from social networks as part of its ranking algorithm. Baidu users can now update their microblogs from the  Baidu’s microblog application which links to the microblogging service on Tencent,… Continue reading Baidu adjusted search algorithm by integrating micro-blog content

Social media doesn’t replace traditional SEO. It helps it.

Many have tried to measure the impact of social media content on search engines rankings. Some have even believed that tweets would be enough to build a solid page rank. Although social media content like tweets, Google+ updates adds weight to a web page, we need to keep in mind that modern search engines take… Continue reading Social media doesn’t replace traditional SEO. It helps it.

Marketing Budget Trends for B2B Firms

At EASTWEST PR we aim to ensure our clients are seen in their best light. Inevitably, B2B firms are restricted by their marketing budget. Recently with the development of technology and opportunities in social media, B2B firms have found new ways to promote their business online. Resultantly money can be spent in may ways such as… Continue reading Marketing Budget Trends for B2B Firms

A New Stage SEO

Summar y: An Interview of SEO Expert Zhang Guoping by phpwind—A New Stage SEO Zhang Guoping, a Search Engine Optimization (SEO) expert in China, received an interview by phpwind in June, 2011. Zhang Guoping started his career as a website engineer; in 2002, he made his first website and initiated his career as a SEO… Continue reading A New Stage SEO

SEO for Baidu

SEO for Baidu| the ultimate online marketing tool? SEO for Baidu is probably the quickest and the most effective way to get online visibility in China, generate traffic on a website and new sales leads. At EASTWEST PR, we promote our clients’ websites in China and worldwide by using tools which can monitor Baidu, Google,… Continue reading SEO for Baidu

Why do i need SEO?

In this post, we’ll see why and how Search Engine Optimization (SEO) can generate sales leads and develop online brand awareness. The purpose of doing  SEO is to ensure that your website can be found on Google, Baidu and other search engines. By adapting your website to search engines, you make sure that you can… Continue reading Why do i need SEO?

Search Engine Optimization in China, client win

EASTWEST PR is pleased to announce that they have recently won Vantone Commercial Center as a new client. The EASTWEST PR team will provide online marketing and SEO services to optimize its new client’s website on Baidu, Google, Yahoo and Bing. Vantone Commercial Center part of Vantone Group provides fully serviced office and catered conference… Continue reading Search Engine Optimization in China, client win