Marketing in China. Building reputation with social media and mobile channels

Today, a majority of Chinese people access internet with a mobile device. Wechat, with 300 million users, geo locattion, CRM and payment features has become a strategic marketing tool for Universities trying to crack the enormous potential of China. Here below is a presentation on “Reputational Campaigns in China” given at the China British Business… Continue reading Marketing in China. Building reputation with social media and mobile channels

Latest Trend of Social Media in China

With Facebook’s falling stock struggling after falling  to half of IPO price in August, social media in China, by contrast, is forging ahead. After years of development, the Chinese social media have now diversified into many categories, including BBS, SNS, Blog, Micro-blog, Labs, Q&A, Wiki, etc. In this post we discover how Weibo and Weixin… Continue reading Latest Trend of Social Media in China

Insights into Asia’s Social Media Growth in 2012

Breakdown of Asia’s Social Media Potential – 2012 Social Media is now a key channel for corporate marketing and communications across Asia, with 81% of top Asian companies, having a branded social media presence in 2011, up from 40% in 2010. This figure is on par with 84% of Fortune100 companies. Laurent Decosse previously spoke… Continue reading Insights into Asia’s Social Media Growth in 2012

B2B Marketers Using Social Media: 2012 Trends

In a report issued by the Social Media Examiner, 2012 shows a growing trend of B2B marketers not only adopting social media but innovating and advancing its uses. One of the most telling statistics is that this year, over 93% of B2B marketers say they are use social media to market their business, up from… Continue reading B2B Marketers Using Social Media: 2012 Trends

Digital PR Services In China

Check out the video below about Digital PR Services in China. Digital PR Services are the application of Public Relations strategy on the digital space. Digital PR can help you or your brand get noticed online which can increase traffic to your website and help develop your brand’s reputation. Services such as Search Engine Optimization… Continue reading Digital PR Services In China

Weibo For Business To Launch New Features

Sina Weibo is one of the most popular social media services in China, used by more than 300 million people at the end of February, 2012. Following the opening of Weibo for Business in June 2011, over 130 thousand companies have registered their Weibo account for digital marketing. At the end of this March, Sina… Continue reading Weibo For Business To Launch New Features

Multinationals turn to Weibo marketing in China

Sina Weibo is a unique Chinese social media platform. It is used by 250 million people in China and integrates 5 million new users every month. Sina Weibo accounts are literally used by everyone from journalists, businessmen to students and university professors. More than 5000 foreign firms like Siemens, Electrolux, IMF, IEEE are already very… Continue reading Multinationals turn to Weibo marketing in China

Best Marketing Ads in China For 2011

Thoughtful China is a weekly talk show about the state of marketing, public relations and the media in China. Run by the Thoughtful Media Group and produced by Normandy Madden, former Managing Director of AdAge China, Thoughtful China looks at rapidly evolving marketing and media landscape is changing in China. With a weekly line up thought leaders… Continue reading Best Marketing Ads in China For 2011

Weibo For B2B Businesses

Already familiar with Sina Weibo? Want to know how it can be used to help your business grow in China or Weibo Services? Check out this screencast on how to use Weibo for B2B business, written by Kelvin and Nicole and presented by Daniel. Want to know more? Have a question? Leave us a comment… Continue reading Weibo For B2B Businesses

The Benefits Of Sina Weibo Enterprise Verification

Sina Weibo, also known as The Chinese Twitter, seems to be swiftly overtaking other popular microblogging services around the world. With new features seemingly being released weekly, the newest round comes in the form of corporate verification. Previously, it didn’t matter if the account was representing a person or a company, there was only one… Continue reading The Benefits Of Sina Weibo Enterprise Verification