Navigating 2011 as Connectors

Listing down resolutions is a routine for many at the start of every year. Social networking sites, particularly Facebook walls, were flooded (and still are) with 2011 resolutions. Losing weight still ranks number one in NY resolution – in my circle of friends, that is. Some of the very Facebook-oriented NY resolutions I’ve read include… Continue reading Navigating 2011 as Connectors

Roundtable Series: PR ROI

Click Image to view the video There are many ways to measure the return on investment (ROI) for a Public Relations campaign. It is not an easy task but a worthy one, and PR deserves to be measured properly and accurately to ensure optimum efficiency and effectiveness. Whether you measure the amount of coverage or… Continue reading Roundtable Series: PR ROI