Twitter: How Twitter is Empowering Businesses

In this video interview, Laura Fitton, founder of Oneforty, inbound marketing evangelist at HubSpot and co-author of Twitter for dummies gives some great insights into how you can use Twitter to connect with your audience, even offline. http://vimeo.com/29350830 Source: Social Media Examiner

Marketing: How Content Marketing Builds Trusted Relationships

In this video, C.C Chapman, co-author of Content Rules explains why content marketing is important for businesses and the role it plays in building trusted relationships. He also shares how businesses can create stories to connect with customers and stand out above the stream of content online as well as guidelines to create a successful… Continue reading Marketing: How Content Marketing Builds Trusted Relationships