Insights into Asia’s Social Media Growth in 2012

Breakdown of Asia’s Social Media Potential – 2012 Social Media is now a key channel for corporate marketing and communications across Asia, with 81% of top Asian companies, having a branded social media presence in 2011, up from 40% in 2010. This figure is on par with 84% of Fortune100 companies. Laurent Decosse previously spoke… Continue reading Insights into Asia’s Social Media Growth in 2012

Online B2B marketing – trends and stats

"B2B MARKETERS ALLOCATE APPROXIMATELY 26% OF THEIR TOTAL MARKETING BUDGETS TO CONTENT MARKETING" Content marketing has become a critical component of B2B marketing. In this post, we discover some key findings of a research done by Marketo. This will help you identify the most popular types of content and channels, why they are used, and… Continue reading Online B2B marketing – trends and stats