Eye level

Hi there, I’m Marcus Ahmad a commercial photographer based in Bristol UK. I have been shooting for over 20 years and also spent 7 years as a Senior Lecturer in Fashion and Advertising Photography. My speciality is working with companies to raise their Brand Profile with photography. Hello everybody. Hope all is well with you… Continue reading Eye level

Grow your Business on Instagram

Do you want to promote and sell your products on Instagram,    but don’t know how?   Join our new “Grow your Business on Instagram” online course on Sunday 26 April and Sunday 3 May, from 1.30pm to 4.30pm GMT.           EASTWEST PR in partnership with Marc Campman, best selling author of the leading social media book… Continue reading Grow your Business on Instagram

How to Harness the Power of Influencers Beyond Traditional PR

From the early days of user-generated content through today’s blogs and social media networks, the power of influence is no longer just the privilege of traditional media outlets, journalists and celebrities. Publishers are springing up everywhere—and as the number of influencers with their own blogs and social platforms has increased, the rulebook has been thrown… Continue reading How to Harness the Power of Influencers Beyond Traditional PR

The New Age of PR in China – Integrated, Fast, Proactive

  The New Age of PR in China  A look into Morgan cars’ China approach Undeniably, traditional public relations still occupy its position among mass medium today, despite the shrinking benefits in print industry in recent years. However, the rising and booming of social media in China has developed far beyond everyone’s expectations, which also… Continue reading The New Age of PR in China – Integrated, Fast, Proactive

How to get your press release noticed and read

It’s the holiday season and as a PR professional, you probably have a pile of press releases on your table to disseminate before the holiday shopping craze hits. This also means, your endeared media friends would also receive a considerable amount of press releases during the period. The next question is how to get your… Continue reading How to get your press release noticed and read

Marketing in China. Building reputation with social media and mobile channels

Today, a majority of Chinese people access internet with a mobile device. Wechat, with 300 million users, geo locattion, CRM and payment features has become a strategic marketing tool for Universities trying to crack the enormous potential of China. Here below is a presentation on "Reputational Campaigns in China" given at the China British Business… Continue reading Marketing in China. Building reputation with social media and mobile channels

Unlocking Business Through Socialized New Media

While people are preparing for an immiment and final conclusion of the world we are living in, social media is getting to the most flourishing time since its birth. Here let’s take a quick look at how it is impacting modern business. In China, new media has become the most powerful media with the fastest… Continue reading Unlocking Business Through Socialized New Media

2012 U.S. Presidential Debate Winner: Twitter

Among hundreds of social media platforms, Twitter is one of the top 10 most visited websites on the Internet with a worldwide popularity of over 500 million active users by 2012. While it generates over 340 million tweets daily, Twitter is playing a very influential role in people’s social life, in the media industry and… Continue reading 2012 U.S. Presidential Debate Winner: Twitter

What is WeChat, or will WeChat be the first Chinese web product to succeed outside of China?

Like every smart phone user, you have probably downloaded a fair number of mobile apps with the secret hope that one of them will finally do everything that you want it to do without inflicting psychedelic pop-up ads and wasting your battery. Like me you have come to the conclusion that there is still some… Continue reading What is WeChat, or will WeChat be the first Chinese web product to succeed outside of China?

Online Video Marketing in China, the Do’s and Don’ts

Here is an interesting article talking about the online video marketing in China and the Chinese audience with latest data. As the Julia Q. Zhu mentioned, the marketers should pay attention to the quality of the interaction when evaluating campaign progress. I think it may worth your reading, especially for the marketers in China. China’s online consumers are… Continue reading Online Video Marketing in China, the Do’s and Don’ts