Eye level

Hi there, I’m Marcus Ahmad a commercial photographer based in Bristol UK. I have been shooting for over 20 years and also spent 7 years as a Senior Lecturer in Fashion and Advertising Photography. My speciality is working with companies to raise their Brand Profile with photography. Hello everybody. Hope all is well with you… Continue reading Eye level

2012 U.S. Presidential Debate Winner: Twitter

Among hundreds of social media platforms, Twitter is one of the top 10 most visited websites on the Internet with a worldwide popularity of over 500 million active users by 2012. While it generates over 340 million tweets daily, Twitter is playing a very influential role in people’s social life, in the media industry and… Continue reading 2012 U.S. Presidential Debate Winner: Twitter

How to Leverage Social Media for Public Relations Success: Part II

Social Media & Media Relations In my previous posting, we discussed on how Social Media Participation is Crucial for Public Relations and how it has revolutionized the means on how organizations can communicate with their audiences. We tapped into insights on Asia’s Social Media Growth to gather feedback on the reception of Social Media and… Continue reading How to Leverage Social Media for Public Relations Success: Part II

How to Leverage Social Media for Public Relations Success: Part I

Social Media: The Essential Toolkit for Public Relations With the introduction of social media, businesses have found and developed novel ways of communicating with their publics. Similarly, Public Relations Practitioners are using social media every day; be it to communicate with their customers normally or as a crisis response as highlighted by Cecilia in the… Continue reading How to Leverage Social Media for Public Relations Success: Part I

5 Social Media Monitoring Solutions Useful In Asia

Previously,  we spoke about how Social Media is flinging doors wide open, presenting opportunities for organizations to tap into the Asia market.  In November 2011, Christian Dougoud gave us a list of predictions on social media trends and moving along, Daniel identified the trend that B2B Marketers were using Social Media. While it seems that social media… Continue reading 5 Social Media Monitoring Solutions Useful In Asia

China marketing lessons: 14 best Chinese social networks

Chinese social networks This post, inspired by the excellent research work of  Kai Lukoff, describes the major social networks active in China. Sina Weibo – Sina Weibo is a red-hot microblogging service that threatens China’s social networks with a new model. Can microblogging surpass social networking in terms of popularity in China? Its features now… Continue reading China marketing lessons: 14 best Chinese social networks

A Case Study on SEO from Sina Weibo

According to a case study on Sina Weibo SEO, ‘Take the shot and save our senior single ladies”, a user on Sina Weibo, dramatically got more than 6000 fans within 2 days. ‘Take the shot’ is certainly neither a super star nor a professional blogger. But as a John or Mary in China, how can… Continue reading A Case Study on SEO from Sina Weibo

90% of social media users in China are "lurkers"

In most online communities, there exists the 1% rule or the 90-9-1 principle, which states that only 1% of users contribute content on the internet, 9% of users edit or modify content, and 90% of users are "lurkers" who read, observe, but don’t contribute content. As social media is becoming an increasingly important channel for… Continue reading 90% of social media users in China are "lurkers"

What Valley Companies Should Know about Tencent

Quick quiz: Who are the three largest Internet companies in the world by market capitalization? If you guessed Google and Amazon you got two right, but I’m betting few of our American readers guessed the third. I certainly wouldn’t have a year ago. It’s not eBay or Yahoo; it’s Tencent. If you are in the… Continue reading What Valley Companies Should Know about Tencent