How to get your press release noticed and read

It’s the holiday season and as a PR professional, you probably have a pile of press releases on your table to disseminate before the holiday shopping craze hits. This also means, your endeared media friends would also receive a considerable amount of press releases during the period. The next question is how to get your… Continue reading How to get your press release noticed and read

2012 U.S. Presidential Debate Winner: Twitter

Among hundreds of social media platforms, Twitter is one of the top 10 most visited websites on the Internet with a worldwide popularity of over 500 million active users by 2012. While it generates over 340 million tweets daily, Twitter is playing a very influential role in people’s social life, in the media industry and… Continue reading 2012 U.S. Presidential Debate Winner: Twitter

SEO Best Practices For A New Website

SEO: Key Tool for Website Traffic! SEO, also known as Search Engine Optimization is a way to keep an organization’s website visible on search engines to reach their target audience. Ranking on the top of the search engine results page results in higher traffic to an organization’s website.  There are On-Page SEO practices and Off-Page… Continue reading SEO Best Practices For A New Website

Insights into Asia’s Social Media Growth in 2012

Breakdown of Asia’s Social Media Potential – 2012 Social Media is now a key channel for corporate marketing and communications across Asia, with 81% of top Asian companies, having a branded social media presence in 2011, up from 40% in 2010. This figure is on par with 84% of Fortune100 companies. Laurent Decosse previously spoke… Continue reading Insights into Asia’s Social Media Growth in 2012

Comparative Study of Twitter and Sina Weibo

China was left behind when Facebook and Twitter were out to serve the “social monsters”, but in recent years China is catching up rapidly on the path of massive social media application among Chinese citizens, thanks to RenRen and Sina Weibo, the respective Facebook and Twitter counterparts. However, how Chinese use social media is vastly… Continue reading Comparative Study of Twitter and Sina Weibo

Social Media Trends and Predictions

In this post, mostly inspired by the work from Jeff Bullas, we give you a snapshot of social media trends and predictions.   Corporations will look to leverage their social media efforts People will communicate more using social media and less with email Social Media mobile marketing will takes off Google will “pagerank” and “map” peoples… Continue reading Social Media Trends and Predictions

Twitter: How Twitter is Empowering Businesses

In this video interview, Laura Fitton, founder of Oneforty, inbound marketing evangelist at HubSpot and co-author of Twitter for dummies gives some great insights into how you can use Twitter to connect with your audience, even offline. http://vimeo.com/29350830 Source: Social Media Examiner

Weibo Twitter – Sina to Internationalize Weibo

      Weibo Twitter? Sina Weibo Twitter? Hard to guess what is going to be the name of the international interface of the 140 million users Chinese microblog? Even before the launch of the English version of  Sina Weibo (, some non-Chinese speaking celebrities have already jumped on the boat. Tom Cruise, Bill Gates,… Continue reading Weibo Twitter – Sina to Internationalize Weibo

Inbound Marketing In Asia – Why Social Media Matters More

Picking The Right Toothpaste We all know the buzzwords of this year – Twitter, Facebook, Sina Weibo – but do we really know how wide and deep these services go? In this article we’re going to learn more about the affect of social media, especially in Asia. Social media and inbound marketing in Asia has… Continue reading Inbound Marketing In Asia – Why Social Media Matters More

News Flash

What do the recent Royal Wedding and Osama Bin Laden have in common? Both made it viral on social media platforms. The news of Osama Bin Laden death sparked a record 12.4 million tweets per hour while the Royal Wedding gained over two billion views on YouTube and made it on Twitter’s top trending topics.… Continue reading News Flash