Video Blogging – Finding the Perfect Video Host

Finding the correct video hosting site can be a testing task. There are so many out there and if, like me, you have very little previous experience in this feild, it is made even harder. At EASTWEST PR we have recently set up www. eastwestpr.tv on which there are numerous videos with different purposes. The most recent one… Continue reading Video Blogging – Finding the Perfect Video Host

Building a Balanced Scorecard for Social Media

Social media has seen a shift from experimental to mainstream over the past decade and businesses are seeing the importance and the crucial need to venture into the digital world. The roundtable discussion between industry players revolved around the major question, “How” to measure social media ROI on videos, tools such as Facebook or twitter… Continue reading Building a Balanced Scorecard for Social Media