WECHAT, LESSONS FOR GLOBAL MARKETERS

How can you use digital platforms in China? The lessons learned from brands in China on WeChat offer important clues to Global marketers on how conversational, social marketing will evolve on familiar channels like Facebook Messenger, WhatsApp, and Apple’s iMessage.     Check out this report which offers important clues to the future of global marketing.… Continue reading WECHAT, LESSONS FOR GLOBAL MARKETERS

Marketing in China. Building reputation with social media and mobile channels

Today, a majority of Chinese people access internet with a mobile device. Wechat, with 300 million users, geo locattion, CRM and payment features has become a strategic marketing tool for Universities trying to crack the enormous potential of China. Here below is a presentation on “Reputational Campaigns in China” given at the China British Business… Continue reading Marketing in China. Building reputation with social media and mobile channels

China mobile app WeChat breaks into US market

In a previous post, we introduced Wechat (Chinese: 微信; pinyin: Wēixìn; literally “micro message”), the all-in-one mobile communicator from Tencent that seem to be able to do everything a smartphone user can possibly want, such as free video chat, text messaging, hold-to-talk voice messaging, photo/video sharing, location sharing, and contact information exchange, etc. "WeChat registered… Continue reading China mobile app WeChat breaks into US market

What is WeChat, or will WeChat be the first Chinese web product to succeed outside of China?

Like every smart phone user, you have probably downloaded a fair number of mobile apps with the secret hope that one of them will finally do everything that you want it to do without inflicting psychedelic pop-up ads and wasting your battery. Like me you have come to the conclusion that there is still some… Continue reading What is WeChat, or will WeChat be the first Chinese web product to succeed outside of China?