Comparative Study of Twitter and Sina Weibo

China was left behind when Facebook and Twitter were out to serve the “social monsters”, but in recent years China is catching up rapidly on the path of massive social media application among Chinese citizens, thanks to RenRen and Sina Weibo, the respective Facebook and Twitter counterparts. However, how Chinese use social media is vastly… Continue reading Comparative Study of Twitter and Sina Weibo

B2B Marketers Using Social Media: 2012 Trends

In a report issued by the Social Media Examiner, 2012 shows a growing trend of B2B marketers not only adopting social media but innovating and advancing its uses. One of the most telling statistics is that this year, over 93% of B2B marketers say they are use social media to market their business, up from… Continue reading B2B Marketers Using Social Media: 2012 Trends

Multinationals turn to Weibo marketing in China

Sina Weibo is a unique Chinese social media platform. It is used by 250 million people in China and integrates 5 million new users every month. Sina Weibo accounts are literally used by everyone from journalists, businessmen to students and university professors. More than 5000 foreign firms like Siemens, Electrolux, IMF, IEEE are already very… Continue reading Multinationals turn to Weibo marketing in China

Weibo For B2B Businesses

Already familiar with Sina Weibo? Want to know how it can be used to help your business grow in China or Weibo Services? Check out this screencast on how to use Weibo for B2B business, written by Kelvin and Nicole and presented by Daniel. Want to know more? Have a question? Leave us a comment… Continue reading Weibo For B2B Businesses

Baidu adjusted search algorithm by integrating micro-blog content

Google and Bing have already claimed that they considered the links from Twitter. It won’t be too long before we hear Baidu is also considering links from social networks as part of its ranking algorithm. Baidu users can now update their microblogs from the  Baidu’s microblog application which links to the microblogging service on Tencent,… Continue reading Baidu adjusted search algorithm by integrating micro-blog content

Social Media Trends and Predictions

In this post, mostly inspired by the work from Jeff Bullas, we give you a snapshot of social media trends and predictions.   Corporations will look to leverage their social media efforts People will communicate more using social media and less with email Social Media mobile marketing will takes off Google will “pagerank” and “map” peoples… Continue reading Social Media Trends and Predictions

The Benefits Of Sina Weibo Enterprise Verification

Sina Weibo, also known as The Chinese Twitter, seems to be swiftly overtaking other popular microblogging services around the world. With new features seemingly being released weekly, the newest round comes in the form of corporate verification. Previously, it didn’t matter if the account was representing a person or a company, there was only one… Continue reading The Benefits Of Sina Weibo Enterprise Verification

18 Weibo Tips That You Must Know (II)

sina weibo 18 Weibo Tips That You Must Know (II) Search for industry keywords, find out ongoing discussions and join them. For example, if you are a car company, you can search for “Want to by a Cruz?”. By doing this you can find out your potential customers and build your relationships with them. Interact… Continue reading 18 Weibo Tips That You Must Know (II)

18 Weibo Tips That You Must Know (I)

18 Weibo Tips That You Must Know (I) Worry about your weibo’s (microblog) poor follower population? Feel confused about how to microblog? Here we have 18 tips about microblogging that you have to know. Post your microblogs at the right time. Generally speaking, weibo users are active from 10 a.m. to noon and from 10… Continue reading 18 Weibo Tips That You Must Know (I)

Weibo Twitter – Sina to Internationalize Weibo

      Weibo Twitter? Sina Weibo Twitter? Hard to guess what is going to be the name of the international interface of the 140 million users Chinese microblog? Even before the launch of the English version of  Sina Weibo (, some non-Chinese speaking celebrities have already jumped on the boat. Tom Cruise, Bill Gates,… Continue reading Weibo Twitter – Sina to Internationalize Weibo