Take initiatives – Three ways to secure more media coverage of events by yourself

Take initiatives – Three ways to secure more media coverage of events by yourselfUndoubtedly for PR professionals “pitch” media to attend an event, and the follow-ups afterwards for media coverage is a “routine step” in traditional PR method, however with more and more platforms available nowadays, “routine step” is no longer a fixed routine anymore, with the help of various tools online we can easily discover and secure media coverage by ourselves. Eg: through weibo (twitter), smartphone, blog, newsletter etc.Here is a short summary of three ways which can be used to get more coverage without the help of journalist:   1.    Take photos at the event and publish them via live social media channelsRemember interaction is the key in social media in order to draw attention from audience. Real-time updates will allow people to have more chances to communicate with you. Specially more and more journalists are also using social media to get the most updated news.    2.    Use more photos in case studies or blog posts It’s proved that generally people show more interests in visuals rather than plain contents, if they see their own pictures from the event very possibly they will want to cover that in their article without you reminding them, if space allows. Professional photography is highly recommended. So use photos to summarize the event with relevant contents where necessary.    3.    Share events summary through various toolsCase studies, blog posts or event recaps should be shared with industry publications which don’t require the timeliness of the news. In this case it’s not appropriate to send to daily newspaper or publications that evaluate time of the news.Asking for opportunities to be published in their e-newsletter or any other of platform they have besides the main one.  4.    Video interviews – shoot, share, embedGet your spokespeople and have them talk in front of the camera. Doesn’t need to be long, 2 minutes is a good timing for the length of the video. Remember to make the format more shareable so your audience can watch or download directly on your website, blog or social media sites instead of driving traffic to the media’s website where you normally send to. Source: PR Daily.com, by Arik Hansonhttp://www.prdaily.com/mediarelations/Articles/9819.aspx 

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