The Nemuro Saury Feast Festival has hit Sushi Shiki Hamamaru located at Orchard Central

Singapore, 22 February 2019: The Nemuro Saury Feast Festival is organised by the Nemuro Council for Promotion of Exports to The Asian Region and Sushi Shiki Hanamaru. The objective is to raise greater awareness for Hokkaido’s most popular autumn harvest – the S anma fish. From 18 to 27 February, patrons will be able to enjoy the freshest pacific saury prepared using various Japanese culinary techniques at exclusive prices.

As part of any seafood industry, freshness and quality have been the primary challenges to overcome. Therefore, in the middle of every August when the saury population is at its peak, a major fishing perimeter is set up in the waters off the coast of Nemuro city with close proximity to the Hanasaki landing port. The annual routine is to harvest by night and deliver to the nearest port by the next morning. This period of time also marks the southern migration for these fishes, hence they have accumulated a good amount of fat content which is highly nutritional. In order to retain the best freshness and quality, the fishermen have made a conscious effort to adopt various approaches to pack, store and transport the fishes effectively.

The pacific saury brings great health benefits through its high content of fish oil, containing eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA). These omega-3 fatty acids are said to aid in the prevention of lifestyle-related diseases such as myocardial infarction and cerebral infarction. Furthermore, medical studies have revealed that DHA strengthens memory and delays the ageing process. Other sources have shown that EPA and DHA have the ability to combat obesity and cancer. Other fat-soluble vitamins such as Vitamin A, D and E can also be found in the fish.

About Hokkaido Nemuro


Nemuro is the easternmost city of Japan, located in Hokkaido region and most famous for its glorious sunrise view, fresh seafood, and diverse wildlife. The word ‘Nemuro’ is derived from the native Ainu language ‘Nimuoro’ which refers to a place where trees grow in abundance.

Lying on the Nemuro Peninsula, the city experiences a cool climate with little snow during winter. Blessed by a vast surrounding nature, the Nemuro Port is also one of the major fishing ports in Japan with record-breaking catches over several years.

About Sushi Shiki Hanamaru

The Hanamaru sushi restaurant chain originates from Nemuro City, one of the representative port towns in Hokkaido well-known for its harvests of fresh fish throughout the year. There are currently 13 stores in Hokkaido and 3 stores in Tokyo, most of which are operating as a Kaiten-style conveyor belt sushi restaurant. To set themselves apart from the competition, Hanamaru serves seafood that is imported from various parts of Japan and provides brief descriptions of each unique variety.

Location: Orchard Central, #B2-11/29/44/48, 181 Orchard Road, Singapore 238896 (Somerset MRT)

Opening Hours: 11am – 2pm, 5pm -11pm (Mon – Fri), 11am – 11pm (Sat – Sun)

Contact: (65) 6634 0211

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