Singapore, 22 February 2019: The Nemuro Saury Feast Festival is organised by the Nemuro Council for Promotion of Exports to The Asian Region and Sushi Shiki Hanamaru. The objective is to raise greater awareness for Hokkaido’s most popular autumn harvest – the Sanma fish. From 18 to 27 February, patrons will be able to enjoy the freshest pacific saury prepared using various Japanese culinary techniques at exclusive prices.
part of any seafood industry, freshness and quality have been the primary
challenges to overcome. Therefore, in the middle of every August when the saury
population is at its peak, a major fishing perimeter is set up in the waters
off the coast of Nemuro city with close proximity to the Hanasaki landing port.
The annual routine is to harvest by night and deliver to the nearest port by
the next morning. This period of time also marks the southern migration for
these fishes, hence they have accumulated a good amount of fat content which is
highly nutritional. In order to retain the best freshness and quality, the
fishermen have made a conscious effort to adopt various approaches to pack,
store and transport the fishes effectively.
saury brings great health benefits through its high content of fish oil,
containing eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA). These
omega-3 fatty acids are said to aid in the prevention of lifestyle-related
diseases such as myocardial infarction and cerebral infarction. Furthermore,
medical studies have revealed that DHA strengthens memory and delays the ageing
process. Other sources have shown that EPA and DHA have the ability to combat
obesity and cancer. Other fat-soluble vitamins such as Vitamin A, D and E can
also be found in the fish.
the easternmost city of Japan, located in Hokkaido region and most famous for
its glorious sunrise view, fresh seafood, and diverse wildlife. The word ‘Nemuro’
is derived from the native Ainu language ‘Nimuoro’ which refers to a place
where trees grow in abundance.
the Nemuro Peninsula, the city experiences a cool climate with little snow
during winter. Blessed by a vast surrounding nature, the Nemuro Port is also
one of the major fishing ports in Japan with record-breaking catches over
The Hanamaru sushi restaurant chain originates from Nemuro City, one of the representative port towns in Hokkaido well-known for its harvests of fresh fish throughout the year. There are currently 13 stores in Hokkaido and 3 stores in Tokyo, most of which are operating as a Kaiten-style conveyor belt sushi restaurant. To set themselves apart from the competition, Hanamaru serves seafood that is imported from various parts of Japan and provides brief descriptions of each unique variety.