Sprout Social have put together a 2020 Index, subtitled Above and Beyond, which looks at the channels marketers and consumers are using today, in 2020, and beyond.
Packed with a wealth of research and statistics the index shows that 50% of consumers have increased their social media usage in the last 6 months and brands that invest in Social Media Marketing benefit from increased sales and stronger customer loyalty over the competition.
Some of the key findings in the report are :
- Social media fuels bottom-line growth.
- Brand awareness remains a top priority.
- Marketers aren’t using social data to its fullest potential.
- Creativity separates great brands from the rest.
You can get your copy of the report here