The Sprout Social Index 2020

Sprout Social have put together a 2020 Index, subtitled Above and Beyond, which looks at the channels marketers and consumers are using today, in 2020, and beyond.

 

Packed with a wealth of research and statistics the index shows that 50% of consumers have increased their social media usage in the last 6 months and brands that invest in Social Media Marketing benefit from increased sales and stronger customer loyalty over the competition.

 

Some of the key findings in the report are :

 

  • Social media fuels bottom-line growth.
  • Brand awareness remains a top priority.
  • Marketers aren’t using social data to its fullest potential.
  • Creativity separates great brands from the rest.

You can get your copy of the report here

Get the Sprout Social 2020 Index here

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