Situation Analysis: Malwarebytes is a leading malware remediation solutions provider with recent expansion into the Asia Pacific market in March 2017. Followed by the release of “Second Annual State of Ransomware Report” in July 2017, Malwarebytes also released country-specific statistics in Singapore. As the company is still relatively new in the APAC region, Malwarebytes is looking to leverage this report to further reinforce its leadership position in malware protection. The Approach: To create buzz and highlight Malwarebytes’ leading position in latest malware trend, EASTWEST had organized a media briefing targeted senior journalists to provide some key insights on the companies latest research on ransomware across Singapore SMEs. A customized press release tailored to garner interest from press and other stakeholders was drafted and unveiled at the media briefing to drive high level conversations in the cybersecurity space. Results Achieved: (Total PR Value achieved : S$270,000) 37 pieces of coverage in one week from top tier dailies and trade publications including The Business Times, The Straits Times, Lianhe Zaobao, CIO Asia and ZDNet.