TippingPoint Enhances PR with AgencyInTheCloud

Network security vendor TippingPoint has renewed partnership with EASTWEST Public Relations. Under the new deal, EASTWEST will represent TippingPoint not only in Singapore but also in Hong Kong and China. Another key component of the ongoing relationship is the use of EASTWEST-developed online PR management solution, AgencyIntheCloud (AITC). Screen shot 2010-03-02 at 1.08.38 PMAITC provides TippingPoint client an instant access to all the critical information to monitor its public relations campaigns. Tracking progress of ongoing PR activities, reading the latest conversations between consultants and clients and anytime, anywhere access of historical and current campaigns’ results and reports generation are the just some of the added value that AITC offers. “Visibility is really the key benefit of AITC for me. With agency in the cloud, we are able to see in real time the list of media that has been selected as appropriate for us as a client, and the key media that has been selected for that particular release. It’s good and reassuring for us to know where our material is going,” said Ben Munroe, TippingPoint marketing manager for APAC.Ben adds: “I know that from our global team, they really appreciate the feature that allows our comments to be shared, that allows the correspondence that’s gone on to be kept visibly in a very easy to find location within the dashboard.”“I am very pleased to note that TippingPoint is a returning client and one of the first few to realise the value of AITC. As EASTWEST celebrates 15 years, we will continue to innovate and leverage available technologies to give our clients the edge. Adding value to clients remains at the core of what we do,” said Jim James, director, EASTWEST.To find out more about EASTWEST, click here. To find out more about AgencyIntheCloud, click here.

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