In China, getting your message across often means finding the right influencers (影响者）. Influcencers are individuals that have influence over potential buyers. They can be journalists, academics, industry analysts, professional advisers, and so on. In this post, we introduce top 5 internet personalities in China. Yao Cheng Yao Cheng, born on 5 October 1979, a native in Fujian Province, is the top sina weibo personality with the largest number of followers. She graduated from Beijing Film Academy in 2003 and became an actress. Currently, she is part of the Xi An Flim Studio Cast. She acted in a Chinese show called "Legend of Martial Arts" in 2005, which was widely loved by the general audience. Crossing the traditional media boundaries, Yao Cheng started using social media platforms to reach a wider group of audience. In September 2009, she started her personal weibo account, writing many interesting and humorous content. Her popularity on Weibo increased due to her being straightforward, real and sincere in what she writes. She also maintains a blog account. Han Han 28-year-old Han Han is a man of many hats. A best-selling novelist, champion amateur race-car driver, wildly popular blogger and is also known as China’s most media-savvy celebrity rebel. Having appeared on China’s literary scene at the age of 17 in 2000 with his first best seller, Triple Gate, Han has shrewdly mined a seam of youthful resentment and anomie through his stories of anguished characters in their late teens and early 20s. One of China’s top-earning authors, he is widely seen as a torchbearer for the generation born after the beginning of the country’s opening to the outside world, a group the Chinese call the "post-’80s generation": apolitical, money- and status-obsessed children of the country’s explosive economic boom. His main weapon is his blog, where he criticizes the Writers’ Association, literary critics, bureaucrats, city mayors, and whoever he takes it into his head to dislike. In a country where the old conventions and traditions are respected, Han Han is somewhat an underground force. Xu Jing Lei Xu Jinglei, born 16 April 1974, is an actress, director, writer, lecturer and singer. She was raised in a traditional Beijing family. Her artistic talent was realized when she was 19, leading her to enroll in a prestigious Beijing Film Academy. Before graduation, opportunities came knocking on her door to act in a few TV series and movies. However, her career boomed only after her graduation when she wrote and directed a movie in 2002, ‘My Father and I’, which won her multiple awards. This led to her appearing not just as an actress but a multi-talented individual. Since then, she became a superstar. However, instead of focusing on her acting career, she decided to be a guest lecturer at her alma mater. Xu Jinglei started blogging in 2005 and garnered over 10 million viewers and she is one of the top celebrity blogger in China. In late 2006, Xu Jinglei started to expand her talents into singing and released her 1st album. Lee Kai Fu Lee Lee Kai Fu is the founder of Innovation Works. He had an illustrious career at top US software companies before founding Microsoft Research China in 1998. He joined Google in 2005 and a widely reported legal squabble ensued between Microsoft and Google over his ability to work for Google without disclosing proprietary information and trade secrets. However, he left Google China in 2009 to start his Innovation Work, which is a business creation platform that focuses on establishing the next wave of Chinese high-technology companies. He is a prominent Weibo personality with 4.2 million followers and also maintains a blog. He has a following amongst the young and entrepreneurial in China. Huang Jianxiang Huang Jianxiang is one of the more famous sports commentators in China. His football commentary is highly praised and he has commentated at the FIFA World Cup and at the German Bundesliga. He also commentates during various multi-sport events such as the Olympic Games and the Asian Games. He received international infamy during a World Cup commentary incident in 2006 when he yelled passionately during his commentary on a match between Australia and Italy. He received much flak for his blatant support for the Italian team. Subsequently, he resigned from CCTV on November 2006 and joined Hong Kong’s Phoenix TV. His blog and his Weibo updates are essential for any Chinese sports fan.
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