Top Tools: Sprout Social

Sprout Social is a social media management and optimisation platform for brands and agencies of all sizes. It is a single hub for social media publishing, analytics and engagement across all of your social profiles.

Sprout Social was founded in 2010 by Justyn Howard with a mission to  help organisations, both large and small, extract real business value out of social media through more effective management, engagement and analytics.

You can connect the following major social networks to your Sprout Social account to allow posting, reporting, and management.

  • Twitter
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest

Sprout Social has four main areas of focus,

  • Listening – To help you uncover trends and actionable insights from social data to inform marketing and brand strategy.
  • Publishing – To help you plan, organise, schedule and deliver content, as a team, with cross-network social publishing.
  • Engagement – To help you streamline social monitoring and improve responsiveness by providing a unified inbox.
  • Analytics – To help you drive strategic decision making across the business with rich social data and dashboards.


There are three size plans to suit the size of your business from Standard, Professional, and advanced. which are charged per user, per month. All plans come with a 30 Day Free Trial.

You can connect up to 10 social media profiles to the professional and advanced plans and the standard plan allows you to connect 5 profiles.


One of the greatest benefits of Sprout Social is the well-organised dashboard, where the subject area is distinctively divided into six sections: Messages, Tasks, Feed, Publishing, Discovery, and Reports, this is really valuable in letting you know where you stand with your customers and prospects, it is also easy to use, but a little pricey compared to its competitors.

If you like this post and want some more tools to help you streamline your business check out our Top 100.  Sprout Social is featured as one of our Top 100 Tools for PR and is included in our Technology Applications Directory – TAD|pr. You can download your copy of the directory here.

Download the TAD|pr Technology Application Directory

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