Top Tools: Videoscribe

VideoScribe is software for creating whiteboard animations. It was launched in 2012 by UK company Sparkol. By April 2014 it had more than 250,000 users in 135 countries around the world. 

What is a whiteboard animation?

A Whiteboard animation is a video that shows a human hand, and a ‘sharpie’ pen draw the content on the screen as the video plays.

These were really popular a few years ago and I think they got overused and there popularity waned a bit.

However, a whiteboard animation can still be really powerful if used correctly.

 

They are great for explainer videos as they build with the story to keep the interest of the viewer.  Even if you use only text in your whiteboard video to see the hand right out the text word-by-word really helps get the message into your viewer brain. And there is scientific evidence to back up why this works.

 

It is called Mayer’s Signaling Principle, which states “people learn better when cues that highlight the organisation of the essential material are added.”

 

VideoScribe allows you to add music, text, voice, and images to the whiteboard canvas to create amazing videos with a variety of animation effects and drawings to help deliver your message. VideoScribe has a nice set of features that include adding fonts, music, voice-overs recording, and saving the project to the cloud. To create the Video Scribe software you need to install a desktop app, this is not a SaaS product, but you can publish and share and store your completed videos online.
 
Check out the video below, from the VideoScribe website, to see why scribes are so popular.

VideoScribe has simple pricing plans for both single users or teams, Monthly, Yearly and a One Off fee. The yearly plan is inexpensive at £120, just £10 a month!

If you like this post and want some more tools to help you streamline your business check out our Top 100.  Mailchimp is featured as one of our Top 100 Tools for PR and is included in our Technology Applications Directory – TAD|pr. You can download your copy of the directory here.

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