Using Sina Weibo as a Not-So-Fluent Chinese Speaker Part 2

Last time we talked about how to create and manage your account on 新浪微博 as a non native Chinese speaker. This time we’ll look more in depth at how we can write a post and also use some neat features to upload local or hosted images and video so you can better reach out to the people and clients you want to reach out to. So load up your account and navigate to the home page. That’s the link that says 我的首页. From there you’ll see a big text box waiting for your thoughts and updates to be written. Below this text box is your news feed where you’ve hopefully already followed some of us here at EASTWEST PR. Now you’re ready to type your message – type anything you want, but maybe you could first take a look at the right side of the screen where it says 热门话题. That means “hot topics”are listed here, or in other words the topics the internal tagging system has detected a lot of people talking about. If you go with a hot topic or not, let’s walk through how you can make a post. Write your post out in the text box at the top and make sure you’re within the 140 character limit. This limit not only applies to Chinese characters but English and other languages as well. Now you can upload something by clicking on either the button that looks like a landscape or television to upload a picture or video, respectively.  

  • If you want to upload a picture from your computer, click on the landscape button and then the large green button that comes up in the middle of the dialog box. This will then open a box where you can browse to the picture you want to upload. The supported versions at the time of writing are JPG, GIF and PNG, with a file size limit of 5 MB.
  • If you want to upload a video from your computer click on the TV button and then go to #2 under that section that should start with the characters 从电脑. This will pop up another window in which you’ll see at the bottom your typed message and at the top a button to upload your movie file. The file size limit is 500 MB.
  • If you want to embed in your post a video from a popular Chinese streaming video website click on the television button and then enter the video address into the dialog box and hit the button on the right. This should parse your outside link into a small Sina Weibo friendly link and put it in your message box, taking up some of your 140 character limit.

Once you’ve typed that out hit the button that says 发布. Success! You’ve just sent a message through Sina Weibo and in no time you’ll be acquiring a fan base with your discussion provoking posts and media. Watch out for the next post when we dive in to the groups system of China’s biggest microblogging website, Sina Weibo.

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