By Jim James
Founder EASTWEST PR and Host of The UnNoticed Show podcast.
The power of speech continues to be a driving, growing, and powerful force in the world today. After a four-year period of speech being used for a fair degree of division and hatred in America, listening to Amanda Gorman’s poem at the inauguration with a star-studded cast was full of spectacle and symbolism. This is important in light of the events just last week on Capitol Hill, and America’s desire and need to retake center stage as the home of democracy and free speech. Because people could not attend, the inauguration committee put some 200,000 flags representing the 56 American states and territories down in the avenues there. Looking out towards George Washington and the obelisk, there would be a sea of American flags, which were lit as the evening came on with fantastic music and singing from Lady Gaga and Garth Brooks, making it all inclusive. But, the person that really stole the show was Amanda Gorman, the new Poet Laureate who is only 22 years old, who really illustrated the hopes and dreams of America.
Needless to say, there was massive applause from around the world for Amanda Gorman, both as a person and with her messaging. From a public relations point of view again, she was on stage presenting to a global audience. Within 24 hours, the Denver7 YouTube video had 505,427 views. It only had 300 subscribers to the channel; that is just Denver7 in Colorado. She herself has now got 1.2 million Twitter followers. That has also increased overnight, fairly significantly. The tweet that she took with the Clintons garnered 30,000 likes, 1.7 thousand retweets, and 476,000, quotes. Clearly, the viral effect of a message in this social media world can carry globally and pretty much instantaneously. Within 24 hours, this message of hope and goodwill, but also of youth and charisma, has gone around the world.
Assessing one’s own business and the messaging that one would like to portray to the team, customers, and staff, consider some of the lessons learned from Amanda Gorman’s presence on stage, and what can be done in one’s own words to lift and inspire people to step into the light. We have all been very blessed this week, to have had goodwill and hope amplified through the amazing poetry of Amanda Gorman.
This article is based on a transcript from my Podcast The UnNoticed Show. You can listen here.
Cover Photo from The Guardian