Dedicated to business to business marketing communications in Asia.
EASTWEST Public Relations is a leading independent public relations agency with offices in Asia and the United Kingdom. Founded 1995, we have been supporting business to business clients to share their proposition with key stakeholders.
Since 1995 our team has specialised in working with companies who market their goods and services to other companies using traditional and digital communications. This is different to consumer marketing because industrial decision making involves multiple stakeholders over a longer period of time. We help clients to communicate the ROI of their goods and services to their potential customers, and often change a market at the same time.
Our services include: message workshops, media training, press releases writing, distribution, securing interviews, digital media management, and what we call ‘content centric communications.’
Started in Singapore, with offices in China opened in 2006, and in the UK in 2019, we have an extensive network of consultants and partners across Asia including China, Japan, India, Indonesia, Singapore, Philippines, S. Korea, and Thailand.
The Agile Agency
From our offices in Bath, Singapore and Beijing, we brief and manage professionals and agencies across the range of content creation to production to publishing to measurement. This asset-light flexible Agile Agency model means that we aren’t selling clients the overworked staff on our payroll, but are finding the right person for the project who is motivated to deliver great results wherever they choose to work. Agile team management brings cost efficiencies to clients and leverages the flexible way that more and more people are choosing to work.
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Learn how to do better marketing in Asia
Marketing communications in Asia requires fresh thinking, some of it from within the region and some from around the world. Here we have curated our own ideas and those of others to guide us all to more cost effective and effective communications.