Eastwest PR inks global media relations remit with NUS Centre for Nature-based Climate Solutions

Partnership aims to drive meaningful conversations and impactful change in sustainability

Eastwest Public Relations today announced a partnership with the National University of Singapore’s Centre for Nature-based Climate Solutions (NUS CNCS) to support its global media relations and sustainability communications strategy in the lead up to COP28.  

NUS CNCS is leading and coordinating the university’s participation at the United Nations COP28 climate change conference, which will be taking place in the United Arab Emirates from Nov 30 to Dec 12, 2023.

Eastwest PR will work with NUS CNCS to develop a strategic global media relations campaign to support the university’s upcoming participation in COP28. The agency will also co-develop thought leadership narratives and media content with the Centre, leveraging the latter’s research expertise. 

Professor Koh Lian Pin, Director of NUS CNCS, said, “Discussions at the UN climate conferences have the potential to spur societal change, as well as impact domestic climate policies and business decisions.  At the Centre, one of our key mandates is to engage the wider society in discussions of the relevance of our research, as well as the implications of major events such as the UN climate conferences. CNCS recognises the importance of multisectoral partnerships in climate action, and looks forward to working with partners to help translate knowledge and awareness into action for the benefit of society.”  

Naveen K., Partner, Eastwest PR, said, “Sustainability to us at Eastwest is more than just a corporate buzzword or hot topic for businesses to indulge in. Our actions today have very real and salient implications on the world we’ll leave behind for future generations. We’re excited to partner with organisations like NUS CNCS to drive communication programmes that will pave the way for meaningful conversations and impactful change.”